Main Goals
To design a product that:
- Track users data
- Help website owners design banners
- Help website owners optimize their conversion rate
Research
Market Research
![](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F2c1fd5f5-5caa-4c06-9970-76a69f33cd05%2FUntitled.png?table=block&id=39728acf-7315-4f03-90db-f7d741135607&spaceId=b6a3df54-a3f3-454f-8d65-bcb734dd3e0f&width=2000&userId=3e5a2be2-034b-4b54-b227-4eed0133ac11&cache=v2)
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Competitor Analysis
Our analysis was the outcome of team brainstorming
It was a serious analysis due to product MVP release and here is the detail:
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Persona
Who was our persona?
Our persona was a Marketing manager and junior UX designer at SMBs
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User Journey Map
![](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F9f23761c-904a-4182-b49a-24bbd373e708%2FUntitled.png?table=block&id=de3b4110-91bf-4dca-93ee-11c6d6a0ff87&spaceId=b6a3df54-a3f3-454f-8d65-bcb734dd3e0f&width=2000&userId=3e5a2be2-034b-4b54-b227-4eed0133ac11&cache=v2)
User test scenario
![](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F847f5e6e-c06b-48a9-ae4e-e77fc6d9be8e%2FProduct_Test_Scenario_2.png?table=block&id=03dc73e7-e5ba-4a6f-b4d1-7902003a1573&spaceId=b6a3df54-a3f3-454f-8d65-bcb734dd3e0f&width=2000&userId=3e5a2be2-034b-4b54-b227-4eed0133ac11&cache=v2)
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Design the final prototype of MVP
![](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fb755d77c-2f03-4d20-b8c4-ffc0f0df5e7f%2FDashboard__temperorary_desabled.png?table=block&id=6283f178-c6df-4c0a-a0b6-18650849d9d6&spaceId=b6a3df54-a3f3-454f-8d65-bcb734dd3e0f&width=2000&userId=3e5a2be2-034b-4b54-b227-4eed0133ac11&cache=v2)
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Prototype Video
This is a video of the reaction studio (banner designer) prototype