Main Goals
To design a product that:
- Track users data
- Help website owners design banners
- Help website owners optimize their conversion rate
Research
Market Research
Competitor Analysis
Our analysis was the outcome of team brainstorming
It was a serious analysis due to product MVP release and here is the detail:
Persona
Who was our persona?
Our persona was a Marketing manager and junior UX designer at SMBs
User Journey Map
User test scenario
Design the final prototype of MVP
Prototype Video
This is a video of the reaction studio (banner designer) prototype
